Old Love — Capsule Edition

Embroidered in Paris. Worn everywhere.

The iconic Rufus wardrobe — since 2015.
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French Workshop

EMBROIDERED IN PARIS

Each piece goes through our workshop. Clean finish, strong thread.

Dense matter

COTTON 240G

100% heavy cotton. Perfect drape, wash after wash.

10 years Rufus

SINCE 2015

A brand that lasts. Trusted by over 14,000 customers.

BEST SELLERS

The Basic · "Love." Printed T-Shirt
35.00€
The Basic "Love." white embroidered
35.00€
Karma T-Shirt - Natural Raw, logo
35.00€
Short Atlantique
Short Crème
The "Rufus' Heart" Shorts
45.00€
Bonnet Bleu Canard
Bonnet Bleu Marine
The "Love" Beanie.
35.00€
L'Intemporel ALOÉ
L'Intemporel CRÈME
L'Intemporel · Embroidered Sweatshirt "Coeur de Rufus"
70.00€
Le Classique Imprimé BLEU CANARD
Le Classique Imprimé BLEU GRIS
The Classic · "Love." Print Sweatshirt
65.00€
L'Iconique Brodé BLEU MARINE
L'Iconique Brodé CRÈME
The Iconic · Embroidered "Amour." Sweatshirt
75.00€
The Rufus Story

A brand born in Paris. Designed to last.

In 2015, we launched Rufus with a simple idea: to create the basics we wanted to wear every day, in France, using materials we could stand behind. Ten years later, the Old Love collection remains our signature — the one we gift, keep, and re-wear every season.

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T-Shirts — starting at €35

The Basic · "Love." Printed T-Shirt
35.00€
The Basic "Love." white embroidered
35.00€
Karma T-Shirt - Natural Raw, logo
35.00€
Karma T-Shirt · White (choice of logo)
35.00€
Karma T-Shirt · Colorful
35.00€
Le Basique T-Shirt Brodé Blanc
Le Basique T-Shirt Brodé Crème
Le Basique · "Love." Embroidered T-Shirt
35.00€
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Sweatshirts — from €65

The iconic "Amour." Embroidered white Bordeaux
75.00€
L'Intemporel ALOÉ
L'Intemporel CRÈME
L'Intemporel · Embroidered Sweatshirt "Coeur de Rufus"
70.00€
Le Classique Imprimé BLEU CANARD
Le Classique Imprimé BLEU GRIS
The Classic · "Love." Print Sweatshirt
65.00€
L'Iconique Brodé BLEU MARINE
L'Iconique Brodé CRÈME
The Iconic · Embroidered "Amour." Sweatshirt
75.00€
L'Iconique "Bisou." gris chiné brodé rouge-Rufus Paris
L'Iconique "Bisou." gris chiné brodé rouge-Rufus Paris
The iconic turquoise blue "Love" embroidered in white
75.00€
The Iconic "Love." blue-grey with white embroidery
65.00€
The Iconic "Love." Navy Blue Embroidered Rose
75.00€
The Iconic Navy Blue "Amour." Embroidered in White
75.00€
The Classic "Love." Printed White Fir
75.00€
The Classic "Love." Bordeaux Printed white
75.00€
L'Iconique "Bisou." gris chiné brodé rouge-Rufus Paris
L'Iconique "Bisou." gris chiné brodé rouge-Rufus Paris
The Iconic Red "Love" Embroidered White
75.00€
L'Iconique "Bisou." gris chiné brodé rouge-Rufus Paris
L'Iconique "Bisou." gris chiné brodé rouge-Rufus Paris
The iconic Heather Grey "Amour" with Blue embroidery
75.00€
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CAPSULE EDITION — LIMITED STOCK

Embroideries and prints in short runs. Once sold out, some colors do not return.

Beanies — €35

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Bonnet Bleu Canard
Bonnet Bleu Marine
The "Love" Beanie.
35.00€
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1 products

Shorts — €45

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Short Atlantique
Short Crème
The "Rufus' Heart" Shorts
45.00€
View all
1 products

Why Rufus?

14,000+

clients since 2015

100%

embroidered in France

For life

guaranteed embroidery

10 years

of iconic pieces

Rufus Warranty

Embroidery guaranteed for life.

If your embroidery comes undone one day—no matter when, no matter how—we'll redo it. Free of charge, in our Parisian workshop. Because a Rufus piece is made to last.

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